How to Optimize Your Explainer Videos for Social Media: 3 Tips to Follow

Explainer Videos Software for Mac

Whether your explainer video is a corporate video or a marketing video, it needs to work well on social media platforms so it can reach a wide audience. Here is how to optimize your explainer videos for social media!


Animated explainer videos are great for any type of business of any size. These videos are great as they can explain a certain product or service and can help you increase the time your visitors spent on your website, which can automatically lead to a higher conversion rate. But, one crucial thing a lot of people struggle with is how to best use these videos to their business advantage.


One of the best ways to use explainer videos is to use them on social media platforms, such as Facebook, Instagram, Twitter, and etc. In this article, we are going to discuss a few different ways these videos can be used online and the best tactics you can follow to make sure the video is fully optimized for such purpose. It doesn’t matter whether your video is a corporate video or a marketing video, it needs to work well on social media platforms so it can reach a wide audience of people.


  1. Shorter is better – The majority of online users are looking for short and precise information they can watch or read in a few minutes. In other words, people don’t want to watch long videos. Please aim to keep the explainer videos to less than 2 minutes in length.
  2. Use important information only – The purpose of the explainer videos is not to inform the viewer about every single thing about your company, but to offer the most important and interesting details about your brand and the products or services you are selling. Don’t use irrelevant details and long sentences.
  3. Come up with a unique and interesting title – The title of the video is a very important part of optimizing your video for Facebook, Pinterest, Instagram, Twitter, and etc. A lot of effort and time should be dedicated to creating a fun and interesting title for each of your videos. Come up with a title that makes your video seem as something that everyone needs to watch.


There you are, 3 different tips to use to make sure your explainer video is fully optimized for social media platforms. Now you have a high chance your video will work in a way a professional explainer video is meant to.

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